BRANDS ACTIVATIONS / EDITORIAL PLANETA BRAND ACTIVATION
OOH SPEIALS / STREET FURNITURE / STELA ARTOIS Wimbledon Tennis championship is sponsored by Stella Artois and the brand wants to show it in a different way. Ultravox created a special action on Buenos Aires street furniture using grass background representing a glass of beer on it using the code of the tennis courts .
AMBIENT MEDIA / FALABELLA (FASHION TOUR) For first time in its communication strategy, Falabella Department store used a mobile LED screen to present their fashion collections . Ultravox performed the action in different parts of City and GBA.
AMBIENT MEDIA / DISNEY ART ATTACK / STREET ART In order to have a strong impact on activity´s target, three front houses were painted with artistic graffitis informing about this Disney´s show.
AMBIENT MEDIA / CACE (HOT SALE CAMPAIGN) E commerce Chamber was keen to communicate a special e commerce days called Hot Sale. On these days ,people can buy products through e commerce with significant discounts. To strengthen this opportunity, Ultravox used existing city big LED screens including a days, minutes and seconds countdown on three days before Hot sale starts and…
AMBIENT MEDIA / CORONA / STREET ART At Palermo´s neibourhood in Buenos Aires. Ultravox implemented a street art campaign. In order to have a focused impact on brand target, four front houses were painted with artistic graffitis with the same campaign existing in other media.
AMBIEN MEDIA / PEPSI MUSIC (STREET ART) At Palermo´s neibourhood in Buenos Aires. Ultravox implemented a street art campaign for Pepsi Music Festival. In order to have a focused impact on festival target , four front houses were painted with artistic graffitis informing about venue agenda.
AMBIENT MEDIA / HBO (LATIN AMERICA) Ultravox developed in Buenos Aires a 20 bars network. On this network were deliverd printed coasters with new HBO series that were introduced on that moment on Argentinean TV The coasters were so desirable that they were took off for target´s home, giving to the activation more life than previously planned.
AMBIENT MEDIA / TOMMY HILFIGER / GUERRILLA LOUD In parallel to Tommy Loud brand activation, it was organized a guerrilla marketing activity consisting of using promoters brigades putting branded band wraps on target mouths registering the moment with photos. Also they were placed branded band wraps on every existing billboards in the streets . This action copycated official Tommy Loud…
OOH SPECIALS / STREET FURNITURE / VW POLO (MEGABANNER) VW wanted to communicate a new VW Polo characteristic: Led car lights. Ultravox put real Led lights on a previously booked VW megabanner.
OOH SPECIALS / STREET FURNITURE / QUILMES (HOSTEL) Following Quilmes summer campaign called «Hostel», Ultravox produced 4 Special Road billboards , inspired on Las Vegas typical signs and accurately reproducing Quilmes tv commercial pack shot.
OOH SPECIALS / STREET FURNITURE / BRAHMA (COSTUMES PARTY) Brahma´s communication is based on to connect with consumers through fun . Given this, a costumes party was organized in Argentinean Paraná and Santa Fe cities. Ultravox performed a separate communication that revolutionized both places because traditional buses were totally wrapped for first time in these cities.
OOH SPECIALS / STREET FURNITURE / ZON (INTERACTIVE) Portuguese Zon cable operator ,needed to communicate new program me schedule and also to generate leads for new subscriptions. Ultravox developed lcd screens on bus stops showing new programmes and the possibilty, through a virtual keyboard, to introduce potential client data. These contacts data were automatically sent to client by wifi….
OOH SPECIALS / STREET FURNITURE / VISAO (2D MAGAZINE CAMPAIGN) Visao magazine had a very small budget to advertise its Travel Supplement. Ultravox suggested to use 2D applications on CLP´s client´s campaign.
OOH SPECIALS / STREET FURNITURES / TMN (INTERACTIVE LIKES) Ultravox generated this media first : OOH plus facebook. Several CLP´s showed on real time how many likes had facebook TMN page. OOH SPECIALS / STREET FURNITURES / TMN (PHENOMENON FULL WRAP) The challenge was to inform about an impactful show called Phenomenom sponsored by TMN….
OOH SPECIALS / STREET FURNITURE / TAP (LENTICULARS) TAP needed to advertise several turistic destinies with a constraint budget and Ultravox recommended the use of lenticulars in order to generate a change on the typical flight carriers campaigns.
OOH SPECIALS / STREET FURNITURE / EMBRATUR (JUKEBOX) Embratur (Brazilian Tourist Board) was promoting their country aiming to 2014 Football World Cup and Olympics. A well known brazilian characteristic is their music, and it was used to create a Jukebox bus shelter. A 12 songs menu could be played on the place while bus was coming. OOH SPECIALS…
OOH SPECIALS / STREET FURNITURE / EDP (LENTICULAR) Electricidade de Portugal wanted to communicate its new brand identity. Several company divisions were communicated at once to public using lenticulars devices.
OOH SPECIALS / STREET FURNITURE / BMW (LENTICULAR) BMW needed to communicate the launching of two new BMW 1 series: Urban and Sport. To solve this challenge ,Ultravox recommended to produce lenticular billboards showing both versions simoultaneously.
OOH SPECIALS / STREET FURNITURE / MIXXTAIL Mixxtail´s mojito launching campaign focused on Caribbean aesthetic look. Ultravox carried this concept to life using neons signs. It was a media first in the country. Also, Ultravox did die cut specials on a spectacular poster.
OOH SPECIALS / 3D / CORONA Corona beer was looking to generate top of mind and awareness about their brand. Ultravox produced and installed a giant 3 D bottle on a traditional billboard. Additionally , street paintings supported brand campaign.
